Shop SMILEY® design Online Official UK Online Stockist

Smiley believes in a better future, and have just celebrated 50 years! For the past 50 years, Smiley has embraced positivity, creativity, and collaboration, inspiring forward-facing optimism around the world. Shop Smiley design collabs with brands like PJ Salvage, Makeup Eraser and Wildfox. Born as a symbol for good news in the newspaper France Soir in 1972, Smiley is now a universally recognised TOP 100 global licensing company registered in over 100 countries. Working with brand partners and leading retailers, Smiley spreads positivity through fashion, accessories, beauty, homewares, food packaging, stationery, and entertainment products. A lifestyle brand that encourages everyone to express more empathy, compassion, and gratitude, Smiley is determined to build a better future.

This starts by taking the time to smile.