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Smiley believes in a better future, and have just celebrated 50 years!  For the past 50 years, Smiley has embraced positivity, creativity, and collaboration, inspiring forward-facing optimism around the world. Shop Smiley design collabs with brands like PJ Salvage, Makeup Eraser and Wildfox. Born as a symbol for good news in the newspaper France Soir in 1972, Smiley is now a universally recognised TOP 100 global licensing company registered in over 100 countries. Working with brand partners and leading retailers, Smiley spreads positivity through fashion, accessories, beauty, homewares, food packaging, stationery, and entertainment products. A lifestyle brand that encourages everyone to express more empathy, compassion, and gratitude, Smiley is determined to build a better future.

This starts by taking the time to smile.

SMILEY Design

Are you ready to add a little more positivity and creativity to your life? Look no further than SMILEY® design collabs! This iconic brand just hit a major milestone, celebrating 50 years of spreading joy and good vibes.

What's the Story Behind SMILEY®?
Back in 1972, SMILEY® was born as a symbol of good news in the French newspaper France Soir. Fast forward to today, and SMILEY® is a global sensation, registered in over 100 countries. Talk about making a mark!

How Does SMILEY® Spread Positivity?
SMILEY® partners with top brands like PJ Salvage, Makeup Eraser, and Wildfox to bring you unique and uplifting designs. From fashion and accessories to beauty and homewares, SMILEY® products are all about spreading good vibes.

Why Choose SMILEY®?
Not only does SMILEY® offer stylish collaborations, but they also promote empathy, compassion, and generosity. It's more than just a brand—it's a lifestyle that encourages you to be your best self.

So, if you're looking to add a little more positivity to your life, check out SMILEY® design collabs. Who knows, a little smiley face might be just what you need to brighten your day!