Electric and Rose
Electric and Rose is a Los Angeles-based activewear brand founded by husband and wife Eric Balfour and Erin Chiamulon, named after two streets in their Venice Beach neighbourhood. The brand is known for its use of natural fibre materials, sustainable dye processes, and handmade-to-order production — resulting in leggings, activewear, and loungewear with a distinctly coastal, tie-dye-led aesthetic. New styles added regularly.
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