Newtone was built on a specific reference point: the faded, well-travelled aesthetic of American rock culture filtered through a French design sensibility. The result is clothing that looks like it has a history — even straight off the hanger.
The Brand Behind the Edit
Newtone is a French label specialising in vintage-inspired t-shirts and sweatshirts with a distinctly rock ‘n’ roll edge. Their signature techniques — oversized silhouettes, artificially aged prints, and considered typography — give each piece a worn-in quality that feels authentic rather than manufactured. Inspired by 1970s Americana and road-trip culture, the brand sits comfortably between casual and cool.
How to Style Newtone
Wear a Newtone oversized tee tucked loosely into wide-leg jeans with chunky boots for an effortless off-duty look. Layer a Newtone sweatshirt over a slip dress for a relaxed contrast, or keep it simple with straight-leg denim and white trainers. The aged prints work particularly well with other vintage-inspired pieces — think 70s-cut trousers, leather belts, and minimal gold jewellery.
Explore more relaxed styles in our hoodies collection, or browse our jumpers & cardigans edit for more laid-back layering options.
