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House of Sunny is the Hackney-based label redefining considered dressing — sustainably crafted since 2011 by designer Sunny Williams. From the iconic Peggy silhouette to cropped knit jumpers, cardigans, and vegan leather jackets, each piece is built around longevity, quality, and a quietly distinctive aesthetic, with new styles added regularly.
House of Sunny Canopy Knit Midi Dress
House of Sunny occupies a specific space in the contemporary fashion landscape — not trend-led, not minimal for minimalism's sake, but considered and intentional. The Hackney studio produces pieces that hold their own season after season, designed to be worn repeatedly rather than replaced.
Founded in 2011 by Sunny Williams, House of Sunny is rooted in responsible production and modern design. The brand is best known for the Peggy silhouette — a structured, flattering shape that has become a wardrobe staple — alongside cropped knit jumpers, relaxed cardigans, and vegan leather outerwear. Every piece is consciously crafted with sustainability at its core.
Pair a Peggy-style dress with block-heel mules and minimal jewellery for an effortless day-to-evening look. Layer a cropped knit over wide-leg trousers for a relaxed but polished outfit. A vegan leather jacket worn over a slip dress adds edge without sacrificing the brand's clean aesthetic. For cooler months, a House of Sunny cardigan works equally well over tailored separates or with denim.
If the House of Sunny aesthetic resonates, explore our edit of eclectic fashion and bohemian dresses — both curated with the same eye for distinctive, considered style.