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Check out our New Arrivals

California Girl Fashion

Looking for some Californian Girl style inspo? Look no further than our brands like Show Me Your Mumu and Wildfox! The California girl fashion style says "comfort & confidence" which means your go to pieces are sundress + flats, relaxed fabrics, and a tailored-meets-casual approach à la jeans + button-down. Go ahead-- don't be afraid to be yourself and feel comfy yet cool!