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Check out our New Arrivals

Pinkcore Fashion

Pinkcore - a flirty shade that's here to stay. Go big with Barbie pink (a la Dior) or softer hues like bubblegum and baby pink (see ya, Versace and Diesel). Love it or hate it, this rose-tinted look adds pizzazz and a much-needed serotonin boost. After all, it's named after the Dianthus flower for a reason. Shop Show ME Your Mumu and Wildfox for all the pink vibes.