Soft Girl Aesthetic

Shop online our SOFTIE fashion! Made famous by TIKTOK, this trending Soft Girl Aesthetic. The TikTok Soft Girl fashion aesthetic started in 2021 and has since morphed into a broader subculture obsessed with all things cute. Shop brands such as Basic Pleasure Mode and Show Me Your Mumu, for over the top frilly, pastel looks which draw inspiration from Bratz dolls, early Noughties pop stars and Japanese kawaii culture. Soft Girls are slightly edgier than the Cottagecore and Regencycore crowds. Though all three may wear the same puff-sleeve dress, only the Soft Girl would choose to style hers with chunky black shoes, colorful hair clips, and a y2k baguette bag.