Mermaid Style Fashion

No mythical creature has ever had a better wardrobe. Mermaid style is all about iridescent textures, ocean-inspired hues, sequins that catch the light, and silhouettes that feel like they belong in another world. From shimmering co-ords and pastel knitwear to holographic accessories and dreamy slip dresses — this edit is for the girls who refuse to be basic.

The Brands in Our Edit

House of Sunny bring colour-saturated, retro-inflected pieces that lean into the ocean palette with effortless confidence. Beach Riot deliver swimwear and resort-ready styles with an iridescent, sun-drenched edge. Show Me Your Mumu are the go-to for flowy, feminine dresses in dreamy prints that channel pure mermaid energy. Packed Party bring the shimmer and sparkle — accessories and statement pieces that catch the light exactly as they should.

How to Style Mermaid Fashion

Build around an iridescent or sequin co-ord and keep everything else minimal — let the fabric do the work. Pair a shimmering slip dress with strappy heels and a holographic clutch for a night-out look that needs no further explanation. For a daytime take, layer a pastel knit over a sequin skirt and finish with simple white trainers — the contrast keeps it wearable. Lean into the ocean colour palette: aqua, teal, seafoam, coral, and pearl white all work together naturally, so mixing pieces across the spectrum is encouraged.

Explore our festival clothing edit for more statement looks, or shop our full range of party dresses for your next occasion.