Tie dye has come a long way from its 70s festival roots. Today it's a Y2K staple, a streetwear statement and a summer wardrobe essential — and the best versions are anything but basic. At Spoiled Brat, we stock tie dye from premium US brands that do it properly: bold colour gradients, washed-out vintage finishes and ombre fades that actually look intentional.
What to Shop
The edit spans the full wardrobe — oversized tie dye hoodies and sweatpants for off-duty days, tie dye tops and tees for effortless layering, tie dye dresses for festival season, and tie dye swimwear for holidays with a colour-pop edge. Whether you're after a full matching set or a single statement piece, there's something here for every take on the trend.
The Brands Behind It
Daydreamer LA brings the vintage-washed, rock-influenced take — their tie dye graphic tees and hoodies have a worn-in quality that feels authentic rather than costume-y. Frankies Bikinis leads on tie dye swimwear, with bold prints and flattering cuts that translate seamlessly from beach to poolside. Both brands are stocked exclusively at Spoiled Brat in the UK.
How to Wear It
Keep it tonal for a cleaner look — pair a pastel tie dye hoodie with white wide-leg trousers, or go full Y2K with a matching tie dye set and chunky trainers. For festival dressing, a tie dye mini dress with boots and layered jewellery is the formula. The key is confidence — tie dye is meant to be worn loud.
New drops land regularly. Shop the full tie dye edit at Spoiled Brat with free UK delivery available.
