Apparel For The Empowered

This edit is for women who know exactly what they want their clothes to say. Drawn from the best of US cult streetwear, it brings together graphic-led pieces, oversized silhouettes and slogan-forward designs that wear their attitude on the outside. Confidence-dressing, done without the clichés.

The Brands in Our Edit

Boys Lie is the LA brand behind some of the most recognisable slogan pieces in women’s streetwear — bold, unapologetic and built for women who have something to say. Wildfox brings a softer, vintage-California energy — dreamy graphics, worn-in fleece and the kind of effortless cool that never goes out of style. Happy Camp3r rounds out the edit with retro camp-inspired hoodies and sweatshirts that bring laid-back character to any wardrobe.

How to Style Empowerment Streetwear

Let the slogan lead — build the rest of the outfit around a statement tee or graphic hoodie and keep everything else simple. Wear an oversized hoodie with straight-leg jeans and chunky trainers for an effortless off-duty look. Layer a graphic sweatshirt over a longline tee with wide-leg trousers for a relaxed but considered outfit. For a Y2K moment, pair a slogan tee with low-rise jeans, a mini bag and platform trainers.

Explore more in our Y2K clothing collection or discover the full women’s hoodies edit.