Western Style Fashion

Western style has moved well beyond the ranch. Cowgirlcore is one of fashion’s most enduring trend moments — blending country-inspired silhouettes with a modern, wearable edge that works just as well at a festival as it does at brunch. Think prairie dresses, denim co-ords, fringe details, western boots, and wide-brim hats, all styled with a confidence that feels entirely current.

The Brands in Our Edit

Daisy Street bring playful, trend-led western pieces that are easy to style and even easier to wear. Boys Lie deliver the attitude — bold graphics and oversized silhouettes with a distinctly western edge. Show Me Your Mumu are the go-to for flowy, feminine dresses that nail the prairie aesthetic. The Ragged Priest add an edgier, deconstructed take on western dressing — fringe, contrast stitching, and unexpected details throughout.

How to Style Western Fashion

Ground your look with a prairie midi dress and ankle boots — add a wide-brim hat and a fringe bag to lean fully into the cowgirlcore aesthetic. For a more casual take, pair a denim co-ord with a graphic tee from Boys Lie and white trainers for a western-inspired daytime outfit. Layer a fringe jacket over a simple slip dress for festival season — it photographs well and keeps you warm once the sun goes down. Mix textures freely: denim with lace, suede with cotton, embroidery with solid basics — contrast is the point.

Explore our festival clothing edit for more occasion-ready looks, or shop our full range of co-ords for women to build out your western wardrobe.