Samii Ryan Baby Zip Up Hoodie

Samii Ryan is a Los Angeles–based women’s streetwear and lifestyle brand founded in 2017 by designer Samii Ryan. Built on a love of ‘90s and early 2000s nostalgia, the brand blends playful graphics, pastel palettes, and feminine silhouettes to create feel-good, statement pieces with a strong Y2K edge.  

Originally starting as a handmade accessories hustle sold at music festivals, the brand has evolved into a globally recognised label stocked by major US retailers and worn by celebrities and influencers.  

At its core, Samii Ryan is about positivity, self-expression, and not taking fashion too seriously—think happy, nostalgic clothing designed to spark confidence and individuality. The brand is also known for high-profile collaborations with cult-favourite icons like Care Bears, Smiley, and Disney, reinforcing its playful, throwback aesthetic.