Indie "cool-girl" aesthetic Fashion

The cool-girl wardrobe is personal, not prescribed. A nostalgic baby tee, a cropped knit and a statement hoodie can each set the tone, depending on how you wear them. Our indie aesthetic fashion edit brings together playful graphics, Y2K references and relaxed layers for outfits that feel collected rather than copied.

The Brands in Our Edit

Daisy Street brings nostalgic character prints, food-inspired graphics and playful details to baby tees, tanks and hoodies.

Boys Lie adds expressive slogans and Y2K-inspired shapes, from graphic baby tees to mini skirts and statement sweats.

Lauren Moshi introduces art-led graphics, butterfly motifs and colourful hoodie-and-jogger combinations.

How to Style Indie Cool-Girl Fashion

Pair a graphic baby tee with loose denim and trainers for a balanced everyday silhouette. Wear a cropped cable knit with a mini skirt and chunky boots to mix texture with a sharper shape. Layer a statement hoodie over a fitted tank, leaving the graphic visible. For a more coordinated outfit, wear matching printed sweats with simple accessories and let the artwork lead.

Explore our oversized sweatshirts for relaxed layering, or browse hoodies and sweatshirts to find your next statement piece.