Frankies Bikinis Lilac JAX Bucket Hat

Frankies Bikinis is the ultimate California cool-girl label, founded in 2012 by Francesca Aiello and her mother Mimi Aiello in Malibu. Known for its cheeky cuts, luxe fabrics, feminine details and trend-led silhouettes, the brand became a cult favourite among models, influencers and celebrities worldwide.  

Originally famous for its tiny bikinis and flattering swimwear, the brand has since evolved into a full lifestyle label offering knitwear, activewear, dresses and ready-to-wear collections. Their aesthetic blends beach babe energy with elevated It-girl fashion — think romantic ruffles, crochet textures, vintage-inspired florals and body-hugging fits.  

Loved by stars including Bella Hadid, Gigi Hadid, Sydney Sweeney, Naomi Osaka and Pamela Anderson, Frankies Bikinis is the go-to brand for premium swim and effortless luxury vacation style.