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Euphoria

HBO's hit teen drama Euphoria has resonated with fans for its fashion-forward, maximalist aesthetic as much as its captivating storyline. While season one kept the wardrobe grounded and character-driven, season two leaned fully into fantasy — costume designer Heidi Bivens drawing on high-end designers and coveted vintage pieces to create looks that are as iconic as the show itself.

"It's all about having fun with it and not overthinking it and just having free reign of expression... The second season verges more into fantasy. I wasn't intent on keeping all of the brands cheap enough that all of these characters could afford them. I threw that out and just let myself have free reign for whatever and anything that we wanted to put on the screen." — Heidi Bivens, Costume Designer

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Boys Lie Girl Cabin Fever Pom Pop Beanie
A cream and navy blue knit pom-pom beanie with 'BOYS LITE' written across the upper section and a small cherub graphic on the folded cuff.
Celeb Pick New
Boys Lie Girl Next Door Pom Pop Beanie
 
Boys Lie Girl Next Door Pom Pop Beanie
Boys Lie Girl Next Door Pom Pop Beanie
Celeb Pick New
Lauren Moshi Anela Tennis Sweater
 
Lauren Moshi Anela Tennis Sweater
Lauren Moshi Anela Tennis Sweater
Celeb Pick
Slide image
 
Lauren Moshi Wolf Color The Legend T-Shirt
Lauren Moshi Wolf Color The Legend T-Shirt
PIXIE & PEACH Maeve Crop Cable Knit Jogger
 
PIXIE & PEACH Maeve Crop Cable Knit Jogger
PIXIE & PEACH Maeve Crop Cable Knit Jogger
Slide image
 
PIXIE & PEACH Maeve Crop Cable Knit
PIXIE & PEACH Maeve Crop Cable Knit
PIXIE & PEACH Peach Hoodie
 
PIXIE & PEACH Peach Hoodie
PIXIE & PEACH Peach Hoodie
PIXIE & PEACH Peach Jogger
 
PIXIE & PEACH Peach Jogger
PIXIE & PEACH Peach Jogger
PIXIE & PEACH P&P Wide Jogger
 
PIXIE & PEACH P&P Wide Jogger
PIXIE & PEACH P&P Wide Jogger
PIXIE & PEACH P&P Crop Sweat
 
PIXIE & PEACH P&P Crop Sweat
PIXIE & PEACH P&P Crop Sweat
A woman wearing a heather gray short-sleeve t-shirt with a graphic of a pink and white cat holding a strawberry and the text 'Always reaching.' below it, paired with a light pink skirt, against a light gray studio background.
 
A woman wearing a heather gray short-sleeve t-shirt with a graphic of a pink and white cat holding a strawberry and the text 'Always reaching.' below it, paired with a light pink skirt, against a light gray studio background.
Daisy Street Bagpuss with Bow Graphic Baby Tee - Spoiled Brat
Lauren Moshi Hezly Butterfly Stripes Hoodie - Spoiled Brat
 
Lauren Moshi Hezly Butterfly Stripes Hoodie - Spoiled Brat
Lauren Moshi Hezly Butterfly Stripes Hoodie - Spoiled Brat
Celeb Pick
Boys Lie Girls Rule Boys Drool Baby Tee as seen on Sarah Jayne Dunn - Spoiled Brat
 
Boys Lie Girls Rule Boys Drool Baby Tee as seen on Sarah Jayne Dunn - Spoiled Brat
Boys Lie Girls Rule Boys Drool Baby Tee as seen on Sarah Jayne Dunn - Spoiled Brat
Barbie™ x Unique Vintage Barbie Icon Graphic Ringer Tee
 
Barbie™ x Unique Vintage Barbie Icon Graphic Ringer Tee
Barbie™ x Unique Vintage Barbie Icon Graphic Ringer Tee as seen on Sarah Jayne Dunn
Boys Lie Von Dutch Von Daddy Beegee Tank Top
 
Boys Lie Von Dutch Von Daddy Beegee Tank Top
Boys Lie Von Dutch Von Daddy Beegee Tank Top
Save up to 25%
Boys Lie X Von Dutch Von Daddy BF Tee
 
Boys Lie X Von Dutch Von Daddy BF Tee
Boys Lie X Von Dutch Von Daddy BF Tee
Boys Lie X Von Dutch Wine Y2K Trucker Hat - Spoiled Brat
 
Boys Lie X Von Dutch Wine Y2K Trucker Hat - Spoiled Brat
Woman wearing a light blue crop top, dark blue cargo pants, and a red cap on a white background
Celeb Pick
Boys Lie x Von Dutch Von Daddy Kara Crewneck Sweater
 
Boys Lie x Von Dutch Von Daddy Kara Crewneck Sweater
Boys Lie x Von Dutch Von Daddy Kara Crewneck Sweater
Disney Dumbo Printed Scarf - Spoiled Brat
 
Disney Dumbo Printed Scarf - Spoiled Brat
Disney Dumbo Printed Scarf
Boys Lie Cowboys Lie Racer Hoodie
 
Boys Lie Cowboys Lie Racer Hoodie
Boys Lie Cowboys Lie Racer Hoodie - Spoiled Brat
Shop Boys Lie Boys Lie Tie - Danna Tube Top Crop Top for women – premium loungewear and festival fashion at Spoiled Brat
 
Shop Boys Lie Boys Lie Tie - Danna Tube Top Crop Top for women – premium loungewear and festival fashion at Spoiled Brat
Shop Boys Lie Boys Lie Tie - Danna Tube Top Crop Top for women – premium loungewear and festival fashion at Spoiled Brat
Save up to 25%
Shop Boys Lie Boys Lie Pink Cant Get Enough Tote Bag Handbag for women – premium loungewear and festival fashion at Spoiled Brat
Shop Boys Lie Boys Lie Pink Cant Get Enough Tote Bag Handbag for women – premium loungewear and festival fashion at Spoiled Brat
Shop Boys Lie Boys Lie Pink Cant Get Enough Tote Bag Handbag for women – premium loungewear and festival fashion at Spoiled Brat
Shop Boys Lie Boys Lie Pink Cant Get Enough Tote Bag Handbag for women – premium loungewear and festival fashion at Spoiled Brat
Save 23%
Shop Boys Lie Boys Lie Yellow Cant Get Enough Tote Bag Handbag for women – premium loungewear and festival fashion at Spoiled Brat
Shop Boys Lie Boys Lie Yellow Cant Get Enough Tote Bag Handbag for women – premium loungewear and festival fashion at Spoiled Brat
Shop Boys Lie Boys Lie Yellow Cant Get Enough Tote Bag Handbag for women – premium loungewear and festival fashion at Spoiled Brat
Boys Lie Yellow Cant Get Enough Tote Bag - Spoiled Brat
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Shop Boys Lie Boys Lie Blue Cant Get Enough Tote Bag Handbag for women – premium loungewear and festival fashion at Spoiled Brat
Shop Boys Lie Boys Lie Blue Cant Get Enough Tote Bag Handbag for women – premium loungewear and festival fashion at Spoiled Brat
Shop Boys Lie Boys Lie Blue Cant Get Enough Tote Bag Handbag for women – premium loungewear and festival fashion at Spoiled Brat
Shop Boys Lie Boys Lie Blue Cant Get Enough Tote Bag Handbag for women – premium loungewear and festival fashion at Spoiled Brat
Save 23%

Euphoria Fashion & Style

Euphoria redefined what teen fashion could look like on screen. Bold, unapologetic, and deeply personal, the show's wardrobe became a cultural reference point — inspiring a wave of maximalist dressing that blurred the line between costume and everyday style.

The Euphoria Aesthetic

Glitter, sequins, sheer fabrics, cut-outs, and clashing prints — Euphoria fashion is about self-expression taken to its most vivid extreme. Each character has a distinct visual identity: Rue's oversized hoodies and baggy denim, Cassie's ultra-feminine florals and pastels, Maddy's body-confident bodycon and rhinestone details, Jules's eclectic, gender-fluid layering.

Maximalism as a Statement

Where most fashion trends ask you to edit down, Euphoria style asks you to add more. More colour, more texture, more detail. It's a wardrobe philosophy built around confidence and individuality — the idea that getting dressed is a form of self-expression, not just utility.

Get the Look

Browse our Euphoria inspired edit to find pieces that capture the show's maximalist energy. From sequin dresses and sheer tops to bold co-ords and statement accessories, our curated selection brings the aesthetic into your everyday wardrobe.