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HBO's hit teen drama Euphoria has resonated with fans for its fashion-forward, maximalist aesthetic as much as its captivating storyline. While season one kept the wardrobe grounded and character-driven, season two leaned fully into fantasy — costume designer Heidi Bivens drawing on high-end designers and coveted vintage pieces to create looks that are as iconic as the show itself.

"It's all about having fun with it and not overthinking it and just having free reign of expression... The second season verges more into fantasy. I wasn't intent on keeping all of the brands cheap enough that all of these characters could afford them. I threw that out and just let myself have free reign for whatever and anything that we wanted to put on the screen." — Heidi Bivens, Costume Designer

Euphoria Fashion & Style

Euphoria redefined what teen fashion could look like on screen. Bold, unapologetic, and deeply personal, the show's wardrobe became a cultural reference point — inspiring a wave of maximalist dressing that blurred the line between costume and everyday style.

The Euphoria Aesthetic

Glitter, sequins, sheer fabrics, cut-outs, and clashing prints — Euphoria fashion is about self-expression taken to its most vivid extreme. Each character has a distinct visual identity: Rue's oversized hoodies and baggy denim, Cassie's ultra-feminine florals and pastels, Maddy's body-confident bodycon and rhinestone details, Jules's eclectic, gender-fluid layering.

Maximalism as a Statement

Where most fashion trends ask you to edit down, Euphoria style asks you to add more. More colour, more texture, more detail. It's a wardrobe philosophy built around confidence and individuality — the idea that getting dressed is a form of self-expression, not just utility.

Get the Look

Browse our Euphoria inspired edit to find pieces that capture the show's maximalist energy. From sequin dresses and sheer tops to bold co-ords and statement accessories, our curated selection brings the aesthetic into your everyday wardrobe.