Introducing Baggy London: Statement Bags, Seen on Ted Lasso

Baggy London has arrived at Spoiled Brat, bringing colourful baguette silhouettes, playful ruffles and the kind of accessories that pull an outfit together. If your everyday bag rotation could use a little more personality, this is an edit worth getting to know.

And there’s a small-screen connection: the Deep Pink Baguette Flap Bag has been seen on Ted Lasso. No football knowledge required, just an appreciation for a standout shoulder bag.

The Ted Lasso connection: deep pink takes centre stage

The Deep Pink Baguette Flap Bag combines a Y2K-inspired shape with a bold shade that deserves more than a supporting role. Wear it with loose-fit jeans and a white tee for an easy colour statement, or let it break up an all-black evening outfit. Pale blue denim and lilac layers make particularly good styling partners.

Meet the Baggy London edit

Aqua Baguette Flap Bag

The Aqua Baguette Flap Bag gives the shoulder-bag silhouette a fresh pastel finish. Pair it with neutral layers to let the colour stand out, or lean into soft shades with a slip dress and a lightweight knit.

Baby Pink Original Ruffle Bag

For a softer statement, the Baby Pink Original Ruffle Bag brings texture and romantic detail. Contrast the ruffles with relaxed denim and trainers, or wear it with a simple dress when you want your accessories to do the talking.

Black Canvas Baguette Bag

The Black Canvas Baguette Bag is the pared-back option in the edit. Its black canvas finish works with bold prints, pastel layers and everyday denim. Try wide-leg jeans and a fitted tee by day, then a slip dress and chunky boots for evening plans.

How we’re styling Baggy London

Start with contrast. A colourful baguette bag makes simple denim feel considered, while a ruffled shoulder bag adds softness to an otherwise minimal outfit. Keep the shape tucked close to your shoulder for that early-2000s feel, and choose one detail, colour or texture, to lead the look.

Whether you spotted the deep pink style on Ted Lasso or you’re discovering the brand here, meet your next outfit-finishing detail in our Baggy London edit.